This supremely helpful and hands-on marketing handbook offers excellent recommendations about how to confront some common marketing pitfalls. By focusing on key marketing ailments, Sustainable Marketing Success offers critical tangible ‘cures’ to improve the health of one’s market position. Both B2C and B2B firms will find actionable steps prepped and ready to implement here. Thanks to Lueghausen and Aaron for your concise and cure-all marketing handbook!

Dr. Anne Sluhan, Lecturer, Copenhagen Business School

A captivating read packed with useful, hands on tips – not only for small and medium enterprises!

Dr. Holger Wirtl, Managing Director Exclusive Cruising

Great combination of hands on advice and a practical action guide, showing how to translate impactful marketing ideas to your personal business context.

Agata Bilska, Brand Director Reebok, Adidas

Sustainable Marketing Success

The 5 Biggest Mistakes in Marketing & How To Avoid Them

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